Printers' Ink Volume 100. Books Group
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Author: Books Group
Number of Pages: 612 pages
Published Date: 18 May 2012
Publisher: Rarebooksclub.com
Publication Country: Miami Fl, United States
Language: Englishhttps://d3by36x8sj6cra.cloudfront.net/assets/images/book/large/9781/2300/9781230082639.jpg
ISBN: 9781236130556
File size: 26 Mb
File Name: Printers'.Ink.Volume.100.pdf
Download Link: Printers' Ink Volume 100
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This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1917 Excerpt: ... fact that the United States is at war with Germany. We are going ahead as usual." Then there are Kodaks--about in the same class as merchandise. "Our advertising and sales departments were about the only ones that did not undertake a policy of economy at the beginning of the war in 1914," says L. B. Jones, advertising manager of the Eastman Kodak Company, "but we were Jpld to go ahead with a little more than the usual amount of vigor. Business has been good since early in 1915," he continues, "but, like all manufacturers, we have had some difficulties in obtaining raw materials, and at times have been badly behind our orders for certain goods. Nevertheless, we have increased our advertising steadily, as we want to stand strong with both the trade and the public when this war is over." C. S. Bigsby, manager of sales for the Frantz Premier Company, manufacturing vacuum cleaners, reports that: "Our company has continued its national advertising and intends doing so just as strong, if not more so, this fall. Our sales have been affected somewhat by the campaign for Liberty Bonds and Red Cross funds, but from reports from branch managers all over the country, the public is getting straightened around and is again buying." He continues: "We have a very close tab on the business conditions, for the reason that we have between six and seven hundred salesmen, with branches in every city in the United States, and we sell to the consumer direct as well as through dealers and jobbers. We have set aside our appropriation for the balance of this year and expect to keep up our advertising and work a little harder, so as to offset any falling off of business in regular lines." "The Burroughs Adding Machine Compan...
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